Analyst insights

Data-driven for real, not just rhetoric

Access the report to read how an enterprise:

  • Fosters consistent use of and access to trusted data
  • Maximizes adoption of data-driven behaviors through a governed data catalog
  • Increases efficiencies by aligning a governed data catalog with workflows

Learn more about how Collibra and Tableau empower enterprises to make better data-driven business decisions.


A data-driven organization needs to get its data published, disseminated, and available to everyone in the organization. To truly adopt a data-driven culture across an enterprise, data needs to be readily and easily accessible.


Making your organization "data-driven" is a vaunted, respected goal. The business world has a sense of data-driven operations as enlightened, forward-thinking, and competitive. But, even if they don't come out and say it, many in business may wonder whether becoming data-driven is more of a theoretical goal than something attainable in practical terms.

Those misgivings leave companies in a holding pattern, and ultimately that is unacceptable. To move forward, the data industry needs to solve this good news/bad news conundrum. The key to making our organizations data-driven is to take real, concrete steps towards getting it done, and central to this effort is the implementation of data governance and a data catalog platform. To make this work, the data catalog should be used as a hub for data discovery, data access, data stewardship, and dissemination of data knowledge.

The catalog becomes your organization's gateway into accessing and working with data, serving as the first step in any analytics activity. In the past, users have perceived the data catalog as pieces of obligatory data management infrastructure, mostly because they have been used only peripherally. By contrast, making the catalog the hub for both accessing and working with data puts it on the path to productivity, instead of causing a detour from it.