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John Smith
Data Scientist, USA
Cloud-Ready Data
Digital Transformation
Data Governance

Analyst report

The Business Impact of Data Intelligent Management

Our research found:

  • Data-centricity is universally respected but inconsistently executed
  • Optimized data strategies drive real business value and results
  • The right investments make all the difference

Most importantly, businesses that put data insights at the center of their vision and strategy enjoy a differentiated competitive advantage by mitigating cost and risk, growing revenue, and improving the customer experience. Find out how.


Knowledge is the driver of successful enterprise competitiveness, growth and risk management. To keep up with empowered customers and competitors, organizations must change how they organize, find, discover and use data. Recently, Collibra commissioned Forrester Consulting to evaluate the state of data management maturity and surveyed nearly 1,000 global business analysts.


Data is increasingly at the epicenter of every organization. In fact, an IDC global study of 800 organizations revealed that 47% of enterprises have a chief data officer today. The growing importance of data to remain competitive in today's business climate requires organizations to break down data silos and provide data integration to achieve greater data visibility, reliability, and traceability, in turn providing faster insights.

However, these objectives become challenging as data becomes increasingly distributed, dynamic, and diverse. To understand how better organizing and managing data in organization-wide initiatives can improve data utilization, IDC interviewed organizations that are using Collibra's data governance and catalog solutions (Collibra). These organizations reported that Collibra has provided much-needed visibility, transparency, and operating rules for their huge data environments, along with a user-friendly interface that encourages data ownership among line-of-business users.

As a result, the organizations have seen benefits in terms of improving access to and quality of data, enabling employees who rely on and work with data, and creating new business opportunities. IDC's analysis shows that these organizations are realizing strong value with Collibra, and most plan to extend its use in the coming years as their organizational data initiatives mature and expand.