Content Manager, Deasy Labs

Joining Collibra’s Content team

Deasy Labs is hiring a Content Manager, the first dedicated writer on the Deasy team and the person whose words will define how the market understands a new category. You'll report to the Head of Marketing for Deasy and work closely with the founders and product leadership. You'll own the writing that fuels every customer-facing surface, ads, web, social, video scripts, event graphics, technical content, and partnership announcements and you'll be expected to bring your own ideas for what we should be saying, not just how to say it.

The expectation for this role is that every piece of copy under the Deasy name is sharp, specific, and unmistakably ours. As AI-generated marketing copy floods every channel, original writing has become a competitive differentiator we’re invested in, and that work will live with you.

This is a hybrid role based in our New York City office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.

About Deasy Labs

Deasy Labs, part of Collibra, develops technology that automatically discovers, enriches, and maintains the semantic context inside unstructured data. Enterprise knowledge often lives in documents, PDFs, reports, and transcripts that traditional data systems cannot easily organize or govern. The Deasy platform analyzes that content and generates structured metadata, taxonomies, and relationships that allow AI systems to retrieve the right information with accuracy and control.

Content Managers at Collibra are responsible for

• Editorial Direction: Bring a steady stream of original ideas for what Deasy should be writing about the ad angle no one's tried, the technical post that would make the right buyer pay attention, the social hook that earns a save. You'll pitch and prioritize alongside marketing leadership, but the ideas should come from you as often as they come from anyone else.
• Paid and Organic Ads: Write the headlines, hooks, and body copy for every paid campaign Deasy runs. We have four ads in the market today that are working. Your job is to keep that pipeline full, testing new angles, new audiences, and new claims, and rewriting what's tired before it gets tired.
• Website Copy: Own the words on every page of deasylabs.com, from the homepage hero to the deepest product page. This includes net-new pages built for AEO and competitive positioning (e.g., comparison pages, integration pages, use case pages) that capture buyers searching for specific solutions or evaluating alternatives.
• Social Content: Write Deasy's organic social posts and periodically ghostwrite for founders and executives. We need a higher volume of LinkedIn posts than we can support today and a stronger point of view in each one. You'll also write scripts for short-form video, the kind that builds an organic following because it's watchable and compelling.
• Long-Form and Technical Content: Write whitepapers, technical blog posts, and product explainers that move comfortably between deeply technical and broadly accessible. You should be able to interview an engineer in the morning and turn it into a story a CIO wants to read the next day.
• Event and Field Materials: Write copy for booth graphics, event collateral, demo scripts, and live activations for Deasy's field marketing. Copy here has to land in three seconds with someone walking past.
• Launches and Announcements: Write the messaging, press materials, blog posts, and customer-facing copy for new product launches, partnerships, and integrations. You'll partner with the product and the founders to translate technical capability into market language.

You have

• 5–7 years of writing experience in tech, with a portfolio that shows range, ads, web, long-form, social, scripts. Bonus if your portfolio includes work for AI, data, or developer-focused companies.
• A point of view on craft. You can articulate why a piece of copy works and why another doesn't. You study writing the people whose work you admire might include the team behind vintage Rolex ads, the writers at companies like Stripe and Linear, or whoever is currently doing the best work in your favorite niche.
• Technical fluency. You don't need to write code, but you need to be able to read a technical doc, sit through a product demo, and emerge with a copy that's accurate, specific, and free of hand-waving. If you've written for a developer or data audience before, you know what we mean.
• Category-defining instincts. Track record of writing for first-to-market products where you had to invent the language the market would eventually adopt. You're comfortable writing about things that don't have an established search volume yet.
• Independent judgment. You can take a one-line brief and ship a finished asset without a dozen rounds of feedback. You know when to push back and when to ship.
• Demonstrated proficiency in leveraging AI tools (e.g., Claude, Gemini, ChatGPT, Copilot) to solve real-world business challenges, drive measurable outcomes, or streamline workflows.
• A bachelor's degree or equivalent related working experience is required. This position is not eligible for visa sponsorship.
• A bachelor’s degree or equivalent related working experience is required
• This position is not eligible for visa sponsorship

You are

• A generator of ideas, not just an executor of them. You read the market, the product, and the competition closely enough to know what we should be writing about next. You bring pitches to the table constantly.
• Obsessive about marketing and writing, and probably about a few other things too. You’re a reader by nature and you're also extremely online.
• Allergic to copy written by Claude or ChatGPT. You can spot the calls from a mile away. 
• Energized by the pace of a startup inside the resources of a larger company. You like that Deasy is small enough that what you write goes live the same week, and you like that Collibra is big enough that what you write reaches enterprise buyers at scale.
• A self-starter who can see a gap in the marketing surface area and fill it without being asked. If the website headline is weak, you rewrite it. If the social calendar is empty, you fill it.

Measures of success

• Within your third month, you'll have rewritten Deasy's homepage and top three highest-traffic web pages, taken over the ad copy pipeline, and shipped a steady cadence of social posts in the founders' voices.
• Within your sixth month, you'll have produced at least one major piece of long-form content (whitepaper, technical deep-dive, or category-defining essay), written the launch copy for a major product or partnership announcement, and built a library of web pages that support Deasy’s competitive market positioning.
• Within your twelfth month, Deasy's writing will be recognizable in the market, buyers, analysts, and competitors will be able to identify a Deasy ad, post, or page by its voice. The volume and quality of marketing output will demonstrably exceed what any agency or shared service could produce.

Compensation for this role

The standard base salary range for this position is $116,000.00 - $145,000.00 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.

In addition to base salary, we offer a competitive total rewards package, including bonus potential, equity for eligible roles, a Flex Fund monthly stipend, pension/401k plans, and more.