Customer story

McDonald’s Accelerating the Arches: driving AI transformation with Collibra

Headquarters
United States
Employees
100,000+
Industry
Food and beverage
Customer since
2023

Data serves as a strategic pillar within McDonald's Accelerating the Arches corporate strategy. By partnering closely with Collibra, McDonald's is driving AI transformation in the industry. This collaboration utilizes data and AI to optimize operations, enhance decision-making, and personalize customer experiences.

Goal

McDonald’s worked with Collibra to ensure its data assets are safe, secure, responsibly managed and accessible to those who need them. McDonald's brought its vision to life with the Collibra Platform, which they call Runway. By establishing a foundational operating model in just 60 days, McDonald's significantly improved data transparency, trust and the speed of insights for its global business users.

McDonald's is focused on harnessing GenAI and establishing a robust AI governance program to ensure ethical and efficient use case development, with an aim to achieve the following:

  • Improved transparency and governance across all AI initiatives
  • Scalable framework ensuring compliance, ethics and fostering innovation
  • Streamlined processes for managing AI projects and lifecycle monitoring

McDonald’s and its partners take protecting information seriously and will continue to prioritize keeping data safe. For more information, visit the McDonald’s website here: https://www.mcdonalds.com/us/en-us/privacy.

McDonald's Accelerating the Arches: Driving AI transformation with Collibra

McDonald's unified data across 95 markets using a six-pillar data governance framework, including data cataloging, data quality, and AI governance, powered by Collibra. This led to better efficiency, higher data trust, and improved decision-making, enabling personalized customer experiences and preparing McDonald's for future ethical AI initiatives.
Load video

McDonald's leverages unstructured data for AI success

McDonald's is driving AI success and ensuring the ethical use of unstructured data by effectively governing its data through the application of metadata. This approach centers on three key pillars: establishing clear data ownership, providing business context, and ensuring data traceability.
Load video

True collaboration: McDonald’s and Collibra Professional Services

McDonald’s collaboration with Collibra extends beyond a typical vendor relationship. McDonald’s initially established foundational capabilities using Collibra Rapid Start and soon began innovating together. A shared future vision has accelerated McDonald's strategy for leveraging Collibra.
Load video

McDonald's advances AI Governance with Collibra

McDonald's manages data from innovations such as connected kitchens and predictive analytics using Collibra AI Governance. McDonald’s focuses on ethical AI, compliance, and governing unstructured data by establishing clear data ownership, business context, and data traceability.
Load video

Some of the benefits we’ve seen is greater efficiency, fewer manual reviews, and reduced risk of inconsistent data -- all leading to faster decision making.

Ashley Clark

Ashley Clark

Ashley Clark

Data Governance Manager, McDonald's

The road to Data Confidence™ starts here.