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The secret sauce behind McDonald’s data strategy

What’s the secret sauce behind McDonald’s ability to stay ahead in the fast-food industry? John Tucker, Director of Enterprise Data Governance, unveils how McDonald’s uses data to not only enhance customer experience but also streamline crew operations with cutting-edge AI applications.

From personalizing customer interactions to implementing AI-driven tools that support crew efficiency, John reveals how McDonald’s leverages data to maintain its competitive edge. And his many insights on the company’s innovative data strategies only reinforce the role of data governance in ensuring quality and consistency across all industries. Recorded live at Data Citizens ‘24 in Orlando, this conversation is a must-listen for anyone interested in the practicalities of data-driven transformation in a global enterprise.

Topic: AI governance

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