Today, we’re thrilled to announce that Collibra has been awarded multiple Communicator Awards for our ‘Do more with trusted data’ campaign in the following categories:
- Excellence Award for Campaign B2B for Branded Content
- Distinction Award for Campaign B2B for Integrated & Multi-Channel
- Distinction Award for Campaign B2B for Online Advertising & Marketing
The Communicator Awards, sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), is the leading global awards program honoring creative excellence for marketing and communications professionals.
Celebrating its 30th anniversary this year, the awards received over 3,000 entries from ad agencies, digital agencies, production firms, in-house creative and communications professionals, graphic designers, design firms and public relations firms worldwide. The roster of winners reads like a who’s who of creative excellence, with notable recipients including Disney, The White House Historical Association, Mastercard and IBM.
Our mission focused on positioning Collibra as a thought leader in the industry and highlighting how enterprises everywhere can ‘do more’ with Collibra, and especially Collibra AI Governance.
At the end of the day, these awards validate the impact of our strategic efforts to communicate the importance of establishing safe, reliable and trustworthy AI.
Learn more about Collibra.
Perfect timing: ‘Do more with trusted data’ campaign
With the surge in interest and investment in advanced AI, AI governance has become more crucial than ever. Our ‘Do more with trusted data’ campaign addresses this need head-on.
AI governance is essential for the safe and effective deployment of AI technologies, including generative AI applications. At Collibra, AI governance is an extension of our data governance efforts tested many times over with organizations around the world.
Without proper governance and a clear understanding of the underlying data, deploying AI applications can lead to unwanted outcomes, such as model bias, inaccuracies, as well as legal, ethical and critical trust challenges.
Collibra AI Governance offers a range of benefits, including:
- More reliable AI: Catalog AI use cases with model cards, connect them to underlying data and continuously validate data reliability
- More compliant AI: Discover sensitive data classes and enforce data access policies to reduce legal and reputational risks
- More traceable AI: Examine and explore the lineage of all AI inputs and outputs, building externally referenceable AI model cards to instill trust
For our campaign, the objective was clear: to lead discussions in this vital area and articulate a compelling narrative around AI governance. Our goals were two-fold:
- Increase awareness
- Foster a deep understanding of responsible AI practices among industry stakeholders and the broader public
‘Do more with trusted data’ encapsulated the significant benefits our customers can experience with AI governance, highlighting the crucial role Collibra plays in ensuring AI is safe, reliable, and trustworthy.
Learn more about Collibra AI Governance.
Strategic approach and collaborative execution
It takes a team to bring an effective campaign to life, and our ‘Do more with trusted data’ was definitely a team effort.
Our journey was marked by a strategic and collaborative approach that included:
- Thorough landscape analysis: We began with an in-depth analysis of the AI landscape, identifying crucial governance features
- Interdisciplinary collaboration: Our diverse team — including experts in social media, video production, and creative design — collaborated to formulate a comprehensive strategy. This interdisciplinary approach was pivotal in creating content that was both informative and engaging
- Organic campaign execution: The campaign was executed entirely organically, without any paid promotions, ensuring authenticity and genuine audience engagement
- Cohesive content creation: From meticulously crafted social media posts to detailed video content, every piece was designed to resonate with our audience and reinforce the importance of AI governance
What is AI governance?
AI governance involves the application of rules, processes and responsibilities to maximize the value of automated data products while ensuring ethical practices and mitigating risks. It’s crucial for federal agencies that want to leverage any AI use case, including generative AI.
Looking ahead
Collibra’s recognition with multiple Communicator Awards underscores our dedication to AI Governance and our innovative communication strategies. As we continue to lead the conversation in this critical area, we are committed to fostering a deeper understanding and adoption of ethical AI practices.
We celebrate our achievements and are inspired to continue pushing the boundaries of what’s possible in AI governance.
Learn more about Collibra.
