Analyst insights

The Business Impact of Data Intelligent Management

Based on a survey of over 500 business executives and complemented by in-depth interviews, the EIU report “Transforming Data Into Action: The Business Outlook for Data Governance” reveals:

  • What’s working in data governance – and what’s not
  • Why organizations must shift their thinking to data governance on offense
  • How to overcome barriers to better data governance

Download the report to learn how companies can create a competitive advantage from their data.


Data governance can be a game changer when it comes to modern business. But leveraging data for strategic objectives is easier said than done. This new report, developed by The Economist Intelligence Unit, explores the challenges – and opportunities – for data governance both globally and across industries.


Knowledge is the driver of successful enterprise competitiveness, growth, and risk management. To keep up with empowered customers and competitors, organizations must adapt the pillars of their data practices — how they discover, organize, collaborate with and execute on data-driven insights.

Data management requires the mastery of multiple disciplines, from discovering what data is available for key users and trusting in data quality to collaboration and execution of insights-driven outcomes. Insights-driven businesses are able to harness and implement data insights strategically and at scale to drive growth, mitigate risk, and create differentiating experiences, products, and services.

In January of 2020, Collibra commissioned Forrester Consulting to evaluate the state of data management maturity and culture. Forrester conducted an online survey of 906 global business analysts in data science and analytics, operations, lines of business, finance and accounting, and R&D/product development. We found that businesses that put data insights at the center of their vision and strategy, which this study calls data intelligent organizations, enjoy a differentiated competitive advantage by mitigating cost and risk, growing revenue, and improving the customer experience.