Consumer data privacy: a guide to consumer rights request management
This whitepaper will dive into important information, like
- Consumers' rights over their data, focusing on the CCPA
- Common challenges with the managing rights request
- Critical capabilities for consumer rights request management
Read the full whitepaper to learn more about CCPA and how to best prepare for the influx of future regulations.
Consumer rights management is going to be a hot topic over the next few years. Attitudes towards data privacy are evolving, new legislation will take hold across more jurisdictions, and heavy penalties for non-compliance will come into force.
The growing tendency for consumers to exercise rights over their data stems from two overarching trends. Understanding these two trends helps explain why consumer rights management will only grow in prominence.
Organizations are looking to do more with consumers' data and extract greater value from its use. Not all consumers agree with organizations' practices, and some would rather opt out. As such, organizations are increasingly under pressure to respond to consumers exercising their expanded privacy rights.