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John Smith
Data Scientist, USA
Cloud-Ready Data
Digital Transformation
Data Governance

Video (keynote address)

Connecting to the digital customer at DNB

DNB’s focuses are supporting innovation and delivering more value to customers through better use of data. “You can’t just deploy an app and a nice fancy website. You really need to understand your information flows and your data flows across all of your business processes — this is the most important thing,” says Millar.

Watch the video to learn how DNB liberated its data and drove a digital transformation strategy that led to several operational improvements, including increased customer retention.