Connecting to the digital customer at DNB
What do you do when you are a leading financial institution trying to digitize but all of your data is trapped inside hundreds of disparate silos? Aidan Miller, the CDO of Norway’s largest bank DNB, has the answer. In this video, he recaps the bank’s journey to achieve Data Intelligence and how they approached digital transformation by focusing on three pillars: people, process, and technology.
DNB’s focuses are supporting innovation and delivering more value to customers through better use of data. “You can’t just deploy an app and a nice fancy website. You really need to understand your information flows and your data flows across all of your business processes — this is the most important thing,” says Millar.
Watch the video to learn how DNB liberated its data and drove a digital transformation strategy that led to several operational improvements, including increased customer retention.