What's the point of creating value with your data if you never cash it in? This week, Barb Wixom, Principal Research Scientist at MIT Sloan's Center for IS Research, takes us through the critical but often neglected journey of turning data into definitive financial gains.

In peeling back the layers inherent to the value creation process, Barb insists that the leap from data to dollars must involve more than simply generating insights; it requires a strategic pivot towards value realization. With the IWS (Improve, Wrap, Sell) framework, we’ll help demystify the process, and show you exactly how operational enhancements and product advancements can be carefully leveraged to achieve financial outcomes. It’s a comprehensive look at the practicalities of converting data into tangible value — a must-listen for anyone looking to navigate the complexities of data monetization effectively.

Topic: Data intelligence