Raleigh, North Carolina, USA

Senior Marketing Operations Analyst

Joining Collibra’s Marketing Operations team

Collibra seeks a Senior Marketing Operations Analyst to join the growing Marketing Operations team. As a key partner to the marketing organization, you’ll be focused on not only campaign execution, but designing processes that help streamline the entire campaign production process. This role reports to the Senior Manager of Marketing Operations. To be successful, you will embody the Collibra core values of ‘Embrace and Drive Change’ and being ‘Open, Direct and Kind’.

Senior Marketing Operations Analysts at Collibra are responsible for

  • Managing Collibra’s Marketo instance including integration between Marketo and sfdc, execution-level coverage and advanced troubleshooting for marketing activities, and serving as the primary point of contact for additional integrations
  • Partnering with Digital/Web team on global form usage and lead data capture
  • Owning Leandata routing map and configuration to ensure timely and accurate lead distribution
  • Supporting the BDR team by troubleshooting lead routing issues and running weekly BDR calls to provide feedback on lead quality and effectiveness, optimizing lead scoring programs based on feedback and supporting data. 
  • Overseeing data management processes, including data privacy, database health, hygiene, enrichment, and overall data quality.

You have

  • 2+ years of years of experience in a marketing operations or sales operations role with expertise in leading complex, cross-functional projects
  • Experience using and integrating marketing automation tools to create business operations, data flows, and support overall efficiency in our organization
  • Experience in scalable process design with a passion for continuous improvement
  • Experience working with continuous optimization for B2B lead scoring models in Marketo and salesforce.com
  • Experience managing and improving lead routing mechanics for a multi-national or global organization with additional complexity around territories, lines of business and market segments
  • A bachelor’s degree or equivalent related working experience is required
  • This position is not eligible for visa sponsorship

You are

  • Able to navigate competing priorities and manage ambiguity in a fast-paced setting
  • Detail-oriented, valuing the importance of knowledge management and process documentation
  • A strong communicator, able to work effectively with cross-functional teams and communicate in easy to understand terms
  • Highly collaborative, able to work with campaign managers and sales to identify, troubleshoot and remediate any marketing automation issues
  • A continuous learner, willing to look back over old processes and find ways for optimization

Measures of success

  • Within your first month, you will be up-to-speed on the foundation of our Marketo and Salesforce instances, including a full understanding of the pipeline process, lead scoring model, and lead routing mechanics
  • Within your third month, you will be authoring and implementing new standards for data management, including data cleansing, transforming and delivery between our integrated solutions
  • Within your sixth month, you will be accountable for the execution of continuous improvement in our Marketo instance and steadily contributing to advanced use case work in marketing automation and other martech applications

Compensation for This Role

The standard base salary range for this position is $88,000 - $110,000 per year. This position is eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.

In addition to base salary, we offer equity ownership at every level, bonus potential, a Flex Fund monthly stipend, pension/401k plans, and more.

Benefits at Collibra

Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our {Be}well benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off.

Professional Development

Collibrians are ambitious and inventive, and we want to develop our skills individually and as a team. You’ll have access to development opportunities, as well as other rewards and recognition programs to help grow your career.

Health Coverage

We strive to remain locally competitive and globally equitable. This means comprehensive offerings including medical, dental, vision, and mental health benefits for you and your family.

Paid Time Off and Flexibility

We provide unlimited paid time off, global leave policies for a variety of personal and family circumstances, company-wide wellness days off throughout the year, meeting-free Wednesdays, and a flexible culture to help balance your work and your life.

Diversity, Equity, and Inclusion

We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.

Learn more about Collibra’s benefits.

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.