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John Smith
Data Scientist, USA
Cloud-Ready Data
Digital Transformation
Data Governance

Remote, USA

Senior Marketing Specialist, Performance Media

Joining Collibra’s Digital Marketing team:

Collibra is seeking a Senior Performance Marketing Specialist to join the growing Digital team. This role is reporting to the Performance Marketing Director and is a key digital marketing position that supports paid and earned digital media activities for the global marketing organization. You will be overseeing reporting, audience strategy, offline conversion integrations into paid channels to spearhead investments rooted in MQL efficiency, drive CPA-based optimizations, ABM initiatives, adhere to regional and global marketing goals across paid media. Innovation, strategic thinking and process development and improvement will be a cornerstone of this role at Collibra.

Performance Marketing Specialists at Collibra are responsible for:

  • Tactically developing and executing a cross channel strategy (SEO, PPC, Paid Social, and Display), agency partners, and associated timelines and reporting.
  • Thoughtfully tracking and improving performance of MQLs, Inquiries, budget, conversions, media channels, Brand SOV, competitive rankings, and targeted organic keywords.
  •  Overseeing creation of actionable media reporting, offline-to-online conversion integration, audience management for paid channels via CRM audience indigestion, use of orchestration platforms,  and in-platform audience targets. 
  • Establishing and expanding relationships with Product, Digital, Operations, and Sales teams in order to optimize workflows, enhance strategies, and drive initiatives around SEO/SEM, ABM, website engagement, and more. 

You Have:

  • 3+ years experience in creating, managing and optimizing ad campaigns and performance across Search (Google/Bing), Social (Facebook/LinkedIn), and Display (GDN/DV360/YouTube). 
  • Experience achieving great outcomes through innovative thinking that focuses on driving results related to attribution, full-funnel buying, and CPA driven optimizations. 
  • An understanding of the importance of website UX and CRO to create parallels between paid and earned media practices to improve quality scores, SOVs, and keyword rankings.
  • Strong project management; ability to prioritize tasks and track against completion on multiple initiatives.
  • Experience using Excel/Google Sheets alongside visualization tools (Tableau, GDS, Datarama) to analyze, access, process, and pivot marketing data that will provide great reporting across primary stakeholders. 

You Are

  • Smart, energetic and analytical digital marketer
  • Passionate about process improvement and driving digital results
  • Somebody who has acute understanding of cross channel synergies and creative thinking that lead a agency-partner execution on a strategic vision or a marketing initiative
  • Responsive and experienced marketer who is passionate about growing digital programs and expanding footprint of digital activity while thoughtfully focusing on marketing outcomes.

Reporting to Collibra’s Director of Performance Marketing, measures of success are:

Within your first month, you will get up to speed with performance marketing tasks, OKRs, project management tools. You will be familiar with channel specific-objectives, and Collibra’s key players within marketing organization.You will understand the overarching  SEO, SEM, Social and Display campaign structures, KPIs, and have a solid understanding of GTM, optimizations and agency + Collibra’s relationship across digital

Within your third month you will contribute to the success of the team via project-managing agency partners, enabling audience and martech connections to drive performance marketing results. Oversee program improvements and reporting insights, ensuring data accuracy, budget campaign expenditures and lead day-to-day optimizations, testings, and workflows.

Within your sixth month, you will be accountable for program success; driving process improvement and  actionable insights across digital marketing initiatives. You will coordinate all day-to-day activities and report on success of performance marketing, justify investments, predict performance and create and oversee testing timelines.

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Diversity Equity and Inclusion (DEI) Strategy, Environmental Social Governance (ESG) strategy, racial equity awareness programs and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.