Walk into any boardroom or executive committee meeting, and there’s a good chance you’ll hear someone talking about data. And it’s no wonder. Data, and being a data-driven company, is a top priority for business leaders worldwide. Data unlocks a world of possibilities, from groundbreaking innovation and competitive edge to business transformation and market disruption. But what too many organizations who believe they are “data-driven” are starting to realize is that they actually are not. Let me explain.