Data has the potential to transform your organization—if you can help every business user find the right data, understand and trust what it means, and use it confidently to drive new insights.
For higher-performing analytics, help your data citizens:
Even as the volume of data grows, organizations are struggling to make sense of it. Business users can’t find the data they need, understand what it means, or trust that it’s the right data for their needs.
To realize the promise of self-service analytics, organizations will need to make sure that their data isn’t just accessible, but understandable and trustworthy. That means building a shared vision for how that data can and should be used.
More access to data is not driving more insight.
A study from MIT Sloan Management Review found that while our access to data is increasing, our ability to develop insights from that data has actually decreased. In fact, the gap between access and insight has doubled—from 14% in 2012 to 28% in 2017.
Source: MIT Sloan Management Review, Using Analytics to Improve Customer Engagement, 2018
To drive real value from their analytics, organizations must empower every data citizen to find the right information, assess its quality and trustworthiness, and use it confidently to make better decisions.
Make it discoverable. Help your data users find data that is fit-for-purpose, discover new datasets crowdsourced by their peers, or tag data that’s important to them.
Make it understandable. Give your data users a clear picture of who owns the data, where it comes from, what it means, and how reliable it is.
Make it trustworthy. Help your data users know what data they can use, how to use it, and when to share it.
HOW DO YOU DEFINE A CUSTOMER?
“How many customers do we have?” It’s not unusual for different parts of the organization to have different definitions for a simple term like “customer”—digital might count customers who have logged onto a company app, marketing might include prospects, and finance might only be interested in who created an account. Do you have an accurate understanding of what data informs your reports?
I Can’t Find the #$%& Data
To use data, you must first be able to find the data. But too often, business users spend too much time wandering the data aisles searching for the information they need.
With a data governance platform and a governed data catalog in place, your data citizens can easily find the right data and trust that it’s accurate and fit-for-purpose. Freed from time-consuming data wrangling tasks, data consumers, analysts, and scientists will spend more time solving real business problems and advancing key business objectives.
WHY A GOVERNED DATA CATALOG?
Collibra makes it easy for data citizens to find, understand and trust the organizational data they need to make business decisions every day. Unlike traditional data governance solutions, Collibra is a cross-organizational platform that breaks down the traditional data silos, freeing the data so all users have access.
