RESOURCES
Toxic Analytics

How good technology leads to bad decisions


Your business is demanding analytic insight. But more information isn’t always better. Sometimes seemingly helpful analytics can actually lead decision-makers in the wrong direction. Fortunately, these common analytic errors are well-understood — so you can easily avoid them if you know what they are.

Watch this on-demand webinar now to hear John Elder, Founder of Elder Research, and Bryan Jones, Former Deputy Assistant Inspector General at the U.S. Postal Service, discuss the three main types of “toxic analytics” and proven best practices for avoiding negative analytic outcomes.

“Misconception: You just need a bunch of data and data scientists to find insights with BI. Fact: Context from people is crucial.”
— Bryan Jones, Former Deputy Assistant Inspector General, U.S. Postal Service

Resource Library - Toxic Analytics: How good technology leads to bad decisions