Meeting your future team:

We’re shaping the way companies manage data by helping customers connect the right data, insights, and algorithms for all Data Citizens. We’re building a team of exceptional people to help us deliver on that promise. Collibra is looking for a Customer Lifecycle Marketing Specialist to join our Revenue Marketing team. If you’re interested in a career at the leading edge of technology, we look forward to hearing from you.

The Customer Lifecycle Marketing Specialist is responsible for:

Reporting to the Senior Manager of Demand Generation, Customer Expansion, you’ll be responsible for orchestrating, executing, measuring and optimizing global programs that drive revenue growth in existing customer accounts. We’re looking for an experienced professional to help build a robust pipeline of expansion opportunities for the sales and customer success teams. 

You’ll build stronger relationships with customers through engaging and targeted, integrated B2B marketing campaigns. You’ll need to collaborate cross-functionally to develop and execute on a marketing strategy aligned with Collibra’s strategic priorities, pipeline goals and other marketing KPIs. If you're a builder that takes a data-driven approach to customer growth and LTV, this is an amazing role for you.

You Have:

  • 5+ years of experience managing demand generation or lifecycle marketing programs at a high-growth, B2B technology company. 
  • Demonstrable results building customer pipeline and generating revenue growth through multichannel campaigns (including, but not limited to: website, content, paid media, search, email, third party partnerships and live/virtual events) 
  • Familiarity with B2B lifecycle marketing, growth and retention best practices; ability to use a clear demand planning methodology; and experience measuring program performance.
  • Fundamental understanding of marketing automation best practices, including lead scoring, lead nurturing, email marketing, landing page, form strategy, etc.
  • Proficiency in Salesforce, marketing automation tools (Marketo preferred) and marketing analytics tools (e.g., Bizible, Engagio, Google Analytics, etc.)

You Are:

  • Supporting the customer journey and ensuring campaign/program strategy, content, channels and targeting are aligned to drive deeper engagement, increased retention and revenue growth of Collibra’s customers. 
  • Working closely with our customer success and marketing teams to identify, develop and deliver multi-channel customer programs that drive customer adoption, cross-sell/upsell and subsequent renewal. 
  • Measuring and reporting on customer engagement and retention related goals, KPIs and individual program and channel performance, ensuring learnings are consistently applied.
  • Identifying areas of improvement and optimizing performance with messaging, segmentation, and creative, etc.
  • Project managing and supporting the Sr. Manager to drive timely and consistent communication of demand initiatives, roadmap, progress, and performance results to the broader marketing team, sales team and company leadership.

Measuring Success:

  • Within your first month, you will have met your primary business partners and you will understand our team goals. 
  • Within your third month, you will be working with Marketing, Customer Success and Services teams to build our customer marketing strategy and implementation plans.
  • Within your sixth month, you will begin measuring campaign program execution and partnering with your stakeholders on plans to scale the campaign strategy

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours

  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.