Meeting your future team:

Collibra is looking for a Director of Marketing Programs to join our Global Demand Center team. Reporting to the Global VP of Demand Gen & Field Marketing, you'll be responsible for developing, measuring and optimizing scalable marketing programs that drive demand and customer loyalty. Leading a team of talented marketing program managers, you will lead a demand and engagement program center of excellence ensuring Collibra educates, nurtures and converts our target audiences in a highly efficient and effective manner.

Director of Marketing Programs at Collibra are responsible for:

  • Lead and mentor a team of marketing program managers, responsible for building, executing, measuring and optimizing global marketing programs that drive new customer acquisition, customer expansion and customer adoption, retention and renewals.
  • Identify, document and implement strategies for improving the efficiency, performance and ROI of our global marketing programs, carefully measuring program results and data by objective, channel, tactic and content.
  • Partner closely with Global Campaigns to ensure programs are aligned with the overall global campaign strategy and to provide channel/tactic expertise when refining and/or scaling campaigns.
  • Lead the interlock with Field Marketing, Digital Marketing and Communications teams to align on marketing program approach, timing, resources and any localization or customization needs.
  • Provide Marketing, Sales and Customer Success teams with enablement on marketing program approach and gain feedback to inform future program development.

You Have:

  • Proven experience in developing, executing and measuring marketing programs for a B2B SaaS company
  • Strong experience driving multi-channel marketing programs, through tactics like website, paid media, email nurture, webinars, events, etc., leverage best-of-breed marketing technology to improve efficiency and drive scale
  • Experience leading, coaching and mentoring a team responsible for driving demand
  • Understanding of global and regional interlock with proven experience executing integrated campaigns and programs at scale 
  • Strong analytical skills and track record of making data-driven decisions to continually optimize marketing program performance
  • Fluency in G-Suite, Marketing Automation and CRM systems such as Marketo, Demandbase and, as well as other office productivity and collaboration tools
  • Preferred experience working with the SiriusDecisions Campaign Framework and its implementation process

You Are:

  • Highly collaborative and believe success is achieved as a team
  • An experimenter who likes to take a ‘test and learn’ approach to marketing
  • Driven by data, results and continuous improvement

Measuring Success:

  • Within your first month, you will have met your primary business partners and you’ll understand our team, processes and business goals.
  • Within your third month, you will be working with your team in developing and executing marketing program plans.
  • Within your sixth month, you will be providing recommendations (based on data and analysis) on how to improve and scale Collibra’s marketing programs.

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.