Meeting your future team:

Collibra is looking for a Marketing Automation Manager to join our Global Demand Center team. Reporting to the Senior Manager of Marketing Automation, you'll be responsible for building, executing and optimizing our campaigns and programs through our marketing automation platform (Marketo). As a key member of our team, you’ll help embrace and drive change ensuring our programs are continuously optimized to deliver the best results for the business.

Marketing Automation Manager's at Collibra are responsible for:

  • Full development of high-quality Marketo programs, including emails, landing pages, webinars, events, nurture programs, web content, list uploads and data processing, ensuring each is fully tested, optimized and delivered for an on-time launch.
  • Leveraging data, reporting and marketing automation best practices, including A/B testing with a hypothesis, to proactively make recommendations to optimize the performance of marketing programs.
  • Collaborating with stakeholders to communicate progress, updates, edits and revisions, next steps within the program execution process.
  • Continuously analyzing program results to identify potential areas for improvement.
  • Identifying ways Marketo can increasingly support overall business objectives.
  • Assisting in data maintenance, troubleshooting and hygiene within Marketo to ensure accurate segmentation, data and targeting for all marketing automation programs.

You Have:

  • Hands-on experience with Marketo (Marketo certified a plus!) including program building and development of forms, landing pages, templates, tokens, segmentation, list building, testing, QA and deployment.
  • Deep understanding of marketing automation concepts and methodologies including lead processing, scoring and data management.
  • Experience conducting A/B testing and experimenting to suggest the best course of action.
  • Basic knowledge of HTML to assist in building dynamic, responsive emails and landing pages.

You Are:

  • Passionate about digital marketing and how automation can help a fast-growing organization scale even further
  • Detail oriented with a commitment to delivering high quality campaigns
  • Driven by data, results and continuous improvement
  • Able to work on multiple projects simultaneously while being mindful of deadlines

Measuring Success:

  • Within your first month, you will learn our marketing automation processes and set-up, project management tools and begin building your first Marketo programs.
  • Within your third month, you will have taken full ownership of end-to-end Marketo program development - including both simple and complex automation programs. 
  • Within your sixth month, you will have conducted multiple A/B tests on various program types and have shared your learnings with the marketing team to inform future strategies.

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours

  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.