Global survey

Why data intelligent organizations succeed

In early 2020, Collibra commissioned Forrester Consulting to evaluate the state of data management maturity. They surveyed nearly 1,000 global business analysts to see what role data plays in their business, and the findings were quite interesting. Get a full copy of the findings and test your knowledge below.

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Take the interactive quiz below to see how much you know about the maturity of data management today, and how well your answers match our survey respondents. Scroll on to test your knowledge!

Quiz — Data-centered strategies

What percentage of companies say that it is critical or very important for an organization to put data at the center of its crucial business decisions and strategy?

84% think data is crucial for making business decisions.

84% think data is crucial for making business decisions.

Quiz — Data-driven decision making

More than 75% of companies consistently use data and insights to inform business decisions.

Only 56% frequently use data to guide decisions.

Always
22%
Routinely
34%
Often
20%
Occasionally
14%
Rarely
9%

Quiz — Key business objectives

Are these the top three business objectives organizations are prioritizing?

Only 24% of companies said this was a key objective

Improved customer trust

Yes!

Growing revenue was the #2 business objective for organizations

Growing revenue

Only 17% of organizations said this was a top priority

Addressing privacy and risk

Forrester findings

How Data Intelligence helps organizations succeed

Knowledge is the driver of enterprise competitiveness. To keep up with empowered customers and competitors, organizations must change how they organize, find, discover and use data. Recently, Collibra commissioned Forrester Consulting to evaluate the state of data management maturity and surveyed nearly 1,000 global business analysts. The biggest takeaway: businesses that lead with data enjoy a differentiated competitive advantage by mitigating cost and risk, growing revenue, and improving the customer experience.

Read the full study